An online tool that lets you personalise Furla's two iconic handbags: Metropolis and Artesia. This configurator is easy to use and allows anyone to customise their bag. You can get started personalising your bag both online and in shop. In-store, a Furla employee will help you choose materials, adding to the experience of designing.
Challenge: The project focused on creating an in-store and online configurator of a luxury brand bag. Make it a playful and personal experience.
Solution: Configurator with 3D images and many customized micro-interactions. People could "touch" and change the bag on the tablet, in the store or at home and eventually order it.
My Role: I contributed to the project by creating proposals, I participated in discussions about user goals, features, set up wireframes and had a role in designing the user interface in alignment with the requirements.
Process: Going from scratch to a working idea within a short period of time in a small enthusiastic team of other creatives.
Outcome: Working hi-fidelity prototype.
A configurator for luxury handbags.
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